Beyond the Route: How Heartland Coca-Cola Elevated Fleet Visibility for Maximum Impact

Heartland Coca-Cola Bottling Company faced a challenge that many logistics leaders recognize: without real-time fleet visibility, operational inefficiencies drove up costs and created service-level inconsistencies.

To address these challenges, they adopted Descartes’ route execution and fleet performance management solution, enabling them to make data-driven decisions that improved efficiency, reduced costs, and strengthened service reliability.

This webinar summary delivers practical insights into how Heartland Coca-Cola modernized its fleet operations and adopted a proactive, intelligence-driven approach. Designed for logistics professionals focused on operational excellence, this summary explores how to shift from reactive fleet management to a data-driven strategy that drives measurable business impact.

Download the Webinar Summary

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