FiveTrends for CFOs to Watch

Chief financial officers (CFOs) and finance leaders are tasked with ensuring that accounting basics are handled smoothly. But simply having the bare minimum in financial infrastructure isn’t enough for an organization, or a CFO’s career, to thrive, especially during challenging times.

Modern senior finance professionals need to think strategically about how digital transformation and process improvement can positively impact their finance teams — and ultimately the business — several years down the road. To be tactical partners with business leaders and the C-suite, CFOs need to be continually scanning conditions ahead to help the company succeed during rough seas or calm waters and meet rapidly evolving market conditions as well as changing customer, employee, and investor demands.